该组织准备在外国环境下的新兴市场出口的原因是该公司自20世纪90年代以来一直在运作。公司在澳大利亚国内的经营环境已经有二十年了（Jouanjean et al。，2015）。如果公司现在想成长，就应该简单地拉长自己，扩大到更大的国外市场，使公司能够获得更多的忠诚客户。目前，该公司产品所带来的好处，对澳大利亚地区有一定的限制。但是，健康的好处应该大大扩展。扩张是解释这家公司出口准备情况的关键原因。该公司也有一个明确的增长平台，并在澳大利亚已知。但是，现在需要避免陷入产品和服务停滞增长和成熟的周期。这将是公司发展的最佳时机（Kurz and Senses，2016）。首先，总体增长速度会很快。收入来源将变得多样化。美国市场上存在着多种机会。公司可以在美国各个州继续扩张和发展，这将使公司避免停滞增长。再投资的比例也将增加，公司将有能力振兴其资源（Jouanjean等，2015）。未来资本部署的选择也将被创造，只有通过国际扩张才有可能。
The reason why this organization is ready to initiate exporting in a newer market in foreign environment is that the company has been operating since 1990s. It has already been 2 decades since the company has operated within the Australian domestic environment (Jouanjean et al., 2015). If the company now desires to grow, it should simply elongate itself and expand itself to a bigger foreign market wherein the company can gain more loyal customers. Right now, the benefits that the company’s products are offering, have limitations to the region of Australia. However, the goodness of wellness should spread considerably. Expansion is the key reason explaining export readiness of this firm. The company also has a well-defined platform of growth and is known within Australia already. However now it needs to avoid itself from getting stuck into the cycle of stagnant growth and maturity of its products and services. This will be the right time for the growth of the company (Kurz and Senses, 2016). First of all, it will overall grow at a fast rate. The revenue stream will get diversified. There are diverse number of opportunities present in the market of U.S. The company can continue expanding and growing in diverse states of U.S and this will make the company avoid stagnant growth. The rate of reinvestment will also increase and the company will have the ability to revitalize its resources (Jouanjean et al., 2015). Future options for capital deployment are as well to be created and this is possible only by international expansion.