论文代写：市场分销
要进入中国，这些公司需要通过分销商，直接渠道或通过合资企业进入中国。分销商进入市场是加快进入中国的更快捷方式。然而，这是最不可取的，因为它不允许公司渗透到市场。在这些条件下，创造利基市场基础是不可能的。如果他们选择了直接的广告方式，这些公司将会受益。通过直接渠道进入市场将对公司长远有利。他们可以创造一个利基消费者，所有涉及的利益相关者都将从这个过程中受益。另一方面，如果公司选择通过合资企业进入，除了出口战略之外，这将是困难和耗时的（Naidu and Prasad 1994,107）。这一战略的优点在于，它是获得全面渗透的好方法，对所涉及的公司更为有利。
论文代写：市场分销
就中国而言，市场分散。人们有不同的经济背景，因此国内市场竞争激烈。除国内产品外，还有一些首选的国际产品。确保制定适当的进入战略非常重要。直接营销活动的优势在于通过创造利基市场基础，公司将受益。长期来看，公司将会受益。然而，如果公司想投资，则需要考虑很多资源和法律影响。最初，这些公司必须花更多的钱来确保他们能够开发出一个利基消费群。但是，他们可以长期受益。间接进入涉及公司较低的初始成本。在这个过程中，他们无法发展一个利基消费群。这些公司可以获得较小的回报，在这些情况下的市场渗透率会更低。因此，施瓦茨的直接战略更好。
论文代写：市场分销
To enter into China, the companies need to enter via the distributors, direct channels or through joint ventures. Market entry by distributors is an easier quicker means to enter into China. However, this is the least desirable as it does not allow the companies to penetrate into the market. The creation of a niche market base will not be possible in these conditions. The companies would benefit if they chose a direct method of advertising. The market entry by direct channels would be beneficial for the company in the long run. They can create a niche consumer and all the stakeholders involved would be benefited in this process. On the other hand, if the company chooses to enter by joint venture, it would be difficult and time-consuming other than export strategies (Naidu and Prasad 1994, 107). The pros of this strategy are that it is a good way to gain overall penetration, and is more beneficial for the companies involved.
论文代写：市场分销
In the case of China, the markets are fragmented. The people have different economic background and hence heavy competition is observed in the domestic markets. In addition to the domestic products, there are some preferred international products. It is important to ensure that the appropriate entry strategy is devised. The advantage of the direct marketing campaign is that the companies would be benefitted by creation of the niche market base. Companies would be benefitted in the long term. Nevertheless, a lot of resources and legal implications need to be considered by the companies if it wants to invest. Initially, the companies must spend more to ensure that they can develop a niche consumer base. However, they can benefit in the long term. The indirect entry involves lesser initial cost for the companies. They cannot develop a niche consumer base in this process. The companies can get smaller returns and the market penetration in these cases would be lower. The direct strategy is hence better for Schwarz.
