论文代写:苹果品牌消费

论文代写:苹果品牌消费

苹果已经为富裕人群,创新者,生活方式好的消费者或生活水平较高的消费者等特定群体的消费者定位。根据Alden和Nariswari(2017)的声明,可以提及的是,苹果的核心竞争力是在更大的用户界面方面提供非凡的体验。它开始于苹果品牌在2001年iPod上市时重新活跃起来。苹果一直在努力迁移品牌。另外,这个组织的产品策略更贴近他们的立场。从以上分析可以看出,三星在全球智能手机市场中处于第一位。尽管如此,Sams等人(2016)认为,苹果已经占据了市场上的“白热化中心”地位,并且很难击败任何其他竞争对手。白热中心是市场中的一个阵地,它指的是组织会得到消费者的关注。 Singh,Kalafatis和Ledden(2014)提到它是消费者的首要位置,消费者也能够观察到卖家的每一个步骤。

论文代写:苹果品牌消费
为了确定苹果的地位,有必要讨论价格,产品,促销和地点,这些被视为营销的基础。据了解,苹果被定位为优质产品(Apple,2017)。苹果产品的价格通常比三星产品的价格高。这有助于苹果公司避免市场上的价格战。因此,苹果旨在产品创新以及独特的价值主张。他们不关心产品价格的竞争。这是白热中心的主要决定因素。另一方面,Gammoh,Koh和Okoroafo(2015)提到高端定价策略有助于在不伤害产品的情况下提高盈利能力。据了解,苹果公司拥有最宝贵的资产,比它所控制的所有技术都大。如果在高端定价的帮助下做出大胆的设计决策,苹果将会受益。然而,Proctor(2014)认为,苹果公司不会为了加强高端定价而打折他们的产品。

论文代写:苹果品牌消费

Apple has positioned for a certain group of consumers such as the wealthy people, innovators, and the consumers with good lifestyle or the consumers, who have higher standard of living. As per the statement of Alden and Nariswari (2017), it can be mentioned that the core competence of Apple is to deliver exceptional experience in terms of greater user interfaces. It started with a higher re-vitalisation of Apple brand in the year of 2001 when iPod was marketed. Apple has worked hard to migrate the brand. In addition, the product strategy of this organisation is closer harmony for their position. From the above analysis, it can be observed that Samsung is at first position within the global smartphone market. Nevertheless, Sams et al. (2016) argued that Apple has occupied the “white hot centre” position in the market and it is quite impossible to beat any other competitors. White hot centre is a position in the market, which refers that the organisation would get the attention of the consumers. Singh, Kalafatis and Ledden (2014) mentioned that it is the prime position of the consumers and the consumers would also be able to observe each of the steps of the sellers.

论文代写:苹果品牌消费
In order to identify the position of Apple, it is necessary to discuss the price, product, promotion and the place, which are considered as the fundamentals of marketing. It is known that Apple is positioned as the premium product (Apple., 2017). The price of the Apple products is usually higher compared to the price of the products of Samsung. This helps Apple Inc. to avoid the price war in the market. Therefore, Apple aimed to the product innovation and also on the unique value propositions. They are not concerned about the competition on price of the products. This is the major determinant of white hot centre. On the other hand, Gammoh, Koh and Okoroafo (2015) mentioned that premium pricing strategy is helpful to make higher profitability without hurting the product. It is known that Apple Inc has the most valuable asset, which is larger than the all of the technologies, which it controls. Apple would get benefit in case of making bold design decisions with the help of premium pricing. However, Proctor (2014) argued that Apple does not discount their products for strengthening the premium pricing.