英国伦敦城市大学论文不会写:名人代言

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22/04/2016

英国伦敦城市大学论文不会写:名人代言

有几个因素必须考虑在研究名人代言。这些包括活动的类型,产品生命周期的阶段和该地区。良好的产品或产品生命周期的开始受益最多的名人参与广告活动。面筋免费饮食不是一个古老的运动,因此名人参与,提高意识和参与(亨尼西,2103)。进一步对社会产生影响的活动更加成功名人的认可而不是产品品牌所带来的经济效益。这是面筋免费饮食的情况,因此名人协会已相当有益。最后的水平名人参与的活动取决于该地区年代被雇佣。根据金(2011),在多大程度上名人参与广告活动在加拿大相比非常少。在加拿大更注重沟通潜在客户的信息而不是美化活动涉及的女演员。这是因为加拿大和韩国之间存在的文化差异(到达Zima麦当劳&大门,2006)。这就是为什么名人参与已相当有限。

英国伦敦城市大学论文不会写:名人代言

There are several factors that have to be considered in studying the celebrity endorsement. These include the type of campaign, the stage of the product in the life cycle and the region. The products that are well established or at the start of the product life cycle are benefitted the most by the involvement of the celebrity in the advertisement campaign. The gluten free diet isn’t an old campaign and thus celebrity has to be involved so as to increase the awareness and involvement (Hennessey, 2103). Further the campaigns that have an impact on the society are more successful if it is endorsed by the celebrity rather than the products that are for the financial benefit of the brand. This has been the case with gluten free diet and thus the association of celebrity has been quite beneficial. Lastly the level to which the celebrities are involved in the campaigns depend on the region in which it s being employed. According to Kim (2011), the extent to which the celebrities are involved in the ad campaigns in Canada is very less in comparison to Korea. In Canada the focus is more on communicating the information to the prospective customers rather than glamorizing the campaign by involving actress. This is because of the cultural differences that exist between Canada and Korea (McDonald & Zima, 2006). This is the reason why the celebrity involvement has been quite limited.

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