本文讲的是分段定价，其次，也可以实行分段定价。分段定价是一种买方可以分段支付的定价方式。现在，由于该产品是针对学校作为主要消费者，学校可以与该公司建立一个付款计划。在消费者了解产品信息之前，差异化定价可能还会持续一段时间。这可以通过优惠券和促销价格策略来实现。在一定日期内购买的客户将支付一个价格，在一定的数据之后，产品的价格可以标记为原来的价格(Gibson & Neate, 2007)。本篇英国论文代写推荐文章由英国论文通AssignmentPass辅导网整理，供大家参考阅读。
Secondly, segmented pricing could also be implemented. Segmented pricing is one form of pricing where the buyer could pay in segments. Now since the product is aimed at schools as the primary consumer, the school could have a payment plan set up with the company. Differential pricing could also be tired for some time till consumers get the message about the product. This could be done using coupon and promotional pricing strategies. Customers that make a purchase within a certain date will pay one price and after a certain data the price of the product could be marked up to its original pricing (Gibson & Neate, 2007). Markdown of the price could be done on some special dates. It could be done on soft drink categories when they are introduced or it could be done based on demand slowing down etc.
It is necessary to create positive customer experiences by identifying the niche strategy in the market and catering to them in individualized ways. In this report the market analysis is being done for soft drinks specifically targeted at children.A clear customer experience vision must be created. A positive vision must be created. A positive vision of a consumer making use of the drink is as follows. A consumer drinks the soft drink for health reasons (or) a consumer drinking the soft drink because it is less sugary. These positive consumer experience vision statements would be used as the guiding factor for launching the product.
It is very critical to understand the consumer completely to give them a positive experience. Firstly, the customer is a child who needs healthy soft drinks that help them meet their daily nutritional values. This is the most critical information to know about the consumer. However, in addition to this information the soft drink company will also need to know other information such as pricing etc.
Customer segments can be created and each of these segments could be personalized with the information that is collected. For instance, some children will prefer their soft drinks with more fruit juice and less of the vegetable juice and the product and pricing could be personalized accordingly (Hilliam, 1996). A positive customer experience can be created based on these segments.