The term international marketing defines the marketing activities of an organisation beyond the border of the markets of the operating country. The process of international marketing allows the organisation to introduce its products and services into new markets with a large number of potentials and opportunities. The process of international marketing involves a number of activities of researching the market condition and the various other environmental factors of the corresponding market. All of these activities involved in the process of international marketing require the organisation to gather a large number of information regarding the international markets and develop effective marketing strategies. This report describes some of the activities involved in the process of international marketing and the usage of various kinds of information in it (Spulber, 2008).
The process of international marketing allows an organisation to carry out its various marketing activities in the international markets. The definition of the international markets can be considered to be the markets out of the boundaries of the country in which the organisation started its various operations. There are a number of activities involved in the process of international marketing (Mayrhofer, 2004). This report describes some of the activities involved in the process of international marketing along with the various plans and strategies used by the organisations to ensure the success of the international marketing activities.