In simple words, Tesco PLC can be recognized as one of the leading and renowned retailers of the Britain. Initially, Tesco was a market stall which was established in the year 1919 by Jack Cohen (Tesco, 2014). The name Tesco was first applied to a store in Edgware in the year 1929 and from that period the company has been demonstrating unremitting advancement and growth (Tesco, 2014). The company’s efforts were solely directed towards one main mission i.e. “pile it high sell it cheap” which implies to sell a wide range of products and services and that to at a very reasonable cost. Moreover, the Tesco shops were situated in the close vicinity of most of the people and this proved to be an extra advantage for them. Additionally, the Tesco units were initiated in a number of suburban and urban regions in UK and there also exist several stores in about 13 countries outside the UK including Slovakia, Malaysia, Hungary, Thailand, India, U.S., Republic of Ireland, Japan, China, Czech Republic, Turkey and Poland in Europe and Lastly, South Korea (Tesco, 2014). At present, the company functions around 3,700 shops throughout the world and offers recruitment opportunities to more than 444,000 applicants. According to Smith and Sparks, the yearly sales of the organization have crossed 3 billion and it has shown a noticeable increment in its level of profitability (Tesco, 2014). Further, this particular paper attempts to examine Tesco from two perspectives. First of all, is the formal recognition of a company business model within the Annual Report a good idea? What problems are there in interpreting the concept within accounting conventions? Secondly, what might the role of non-financial measures play in reporting a company business model? You should chose an English language Annual Report from a company of your choice and examine the non-financial measure used, and what they are measuring?