We would like to take the example of the most popular social networking brand on the internet for answering this question. The Branding, positioning and the overall product development of the Brand ‘Face book’ was highly influenced by the needs, requirements, aspirations and thought processes of the multiple web users across the world. This brand has indeed successfully managed to understand the mentality of most of the web users, visiting the prominent social networking platforms. Even before the Face book was launched, there were other avenues available for these target audiences to interact socially in their networks. These were Twitter, Orkut, etc. to name a few. However, the Brand Face book, carefully examined the need of the common person (web users) to keep on receiving the updates of the key happenings in the social lives of their friends and associates, located in any parts of the globe, on a real time basis. This brand has deeply demonstrated its understanding of the social requirements of these web users and has valued all the Face book users by constantly upgrading the features of this application for their convenience. This brand has also identified the social privacy requirements of some of its valued customers and has enabled few features for the privacy software settings for the same. The Brand also came up with one of the unique features of playing online games with the people in their respective circles on a real time basis.