Information technology enables the customers to provide ease in customization, ensure that the people have a range of pricing options, they can access and gain grocery products in remote location. There is a lot of food choices and the people can make informed decisions based on the number of products that are available. They can make purchase at all time and expect quick delivery of the products. Inventory management is easier in this process. Use of information technology can enable the people to develop a better management of the inventory. The people are found to have more access to knowledge of the inventory in this process.
There is no need for cash or currency. The people can make order online and expect the products to be delivered safely. The online grocery if managed effectively can deliver products in wider geographic areas. People can have more access to the different kinds of produce and technology. In this process there are many advantages. There should be proper management of the information technology to meet consumer demands. In spite of these advantages there are some inherent limitations of this process. They are discussed in the following.
The issues in this technology is the maintenance of the supply chain distribution and operation. In the case of grocery stores the people are used to sampling the products. There is the loss of this opportunity. The people are force to buy what is available on the website based on the brand image of the company. There is also the security issue of maintaining personal consumer information that is an issue for the companies. The companies in the modern era need to address the issues of hacking. Apart from this the online grocery stores causes the people to lose their personal touch with the companies. This causes the companies to address the issues of ecommerce.
Apart from this based on the geographical location, unique challenges in each community should be addressed by the online grocery store. They cannot adopt a homogenous approach for catering towards the needs of the consumers. There is a need to develop a heterogeneous value proposition for the company to sustain. The online company should have a local and a more holistic strategy in delivering towards the needs of the local consumers.