Case Study: Switzerland
China holds the potential of becoming the greatest tourism economies of the world as states in the forum of business leader for travel and tourism, namely, World Travel and Tourism Council (WITC). There can be division of the industry in three different categories, with each of these presenting significant challenges, opportunities and attributes for a number of nations. Domestic travelling, in context with this research is referred to as tourism where the residents of China travel inside the country. Local players can be seen dominating the sector, even if no restrictions are imposed on foreign companies in the respective. Since the past five years, domestic tourism has been continuously increasing year by year at an average rate of more than 10 per cent, and currently has been contributing more than 4 per cent to the growing GDP of the nation.
Further ahead, inbound travelling can be referred to as foreigners or non- residents visiting China. In the year 1978, after it opened its borders across the globe, China was successful in attracting almost 200,000 visitors once. In the year 2014, more than 128 million tourists visited the nation, while this population slightly declined from the year 2013. There can be an explanation of this drop by a number of factors that include strong CNY, concerns of food safety and increased air pollution. Yet, the overall outlook for the industry can be seen as bright.
Finally, outbound travelling is inclusive of Chinese citizens who leave China for visiting another nation. The entire industry has been experiencing significant growth since recent years. However, there seem to be a number of regulatory barriers and no agency of foreign travelling located in China has the authority of operating services of outbound travelling for the nationals of China.