essay代写：苹果公司财务分析
本报告试图通过计算流动比率、净利润率、债转股利润率等各种财务比率，对苹果公司进行财务分析。此外，通过股利折现模型，本研究试图找出苹果公司的股票价值。在评估的基础上，提出了是否投资苹果公司的建议。与此同时，苹果公司在近期市场上的优势和劣势也被凸显出来。
介绍
绩效评估
流动比率
比率是一种流动性比率，用来衡量企业从短期和长期两方面集中精力偿还债务的能力。为了衡量公司的这一能力，要考虑公司的总资产，其中也包括相对于公司总负债的流动资产和非流动资产。据此，电流比公式为:
流动比率=流动资产/流动负债
它之所以被称为流动比率，是因为与其他流动性比率相比，它同时考虑了各种流动资产和负债。流动比率的另一个名称是流动资本比率。因为目前的比率被认为是对公司财务健康状况的粗略衡量。因此，如果一个公司能够保持较高的比率，那么它就意味着它有能力偿还债务，因为它被认为拥有大量的资产，而不是负债。
2011年，苹果公司(Apple Inc.)的流动比率被计算为1.61，这意味着该公司在短期内拥有非常健康的负债比率。在接下来的几年里，该公司轻松地将当前的比率维持在1以上(2012年1.50,2013年1.68,2014年1.08,2015年1.11)。流动比率为1或以上，表示该公司在支付短期债务方面财务状况良好。然而，必须指出的是，没有任何单一的比率可以代表公司的财务健康状况。这是因为不同的公司可能在经营上有所不同，因此会有不同的流动资产和负债。因此，当比较两家或两家以上公司的财务健康状况时，流动比率对做出投资决策没有多大帮助。
价格收益比率
essay代写：苹果公司财务分析
This report tries to undertake the financial analysis of Apple Inc. by means of calculating various financial ratios like Current ratio, net profit margin, debt-equity margin etc. Moreover, by means of dividend discount model the report tries to find the share value of Apple Inc. On the basis of the evaluation a recommendation has been made whether to make investment in Apple Inc. or not. At the same time, the strengths and the weakness of Apple Inc. in the recent market has also been highlighted.
Introduction
Performance Evaluation
Current Ratio
The ratio is one of the liquidity ratios which are used as a measure to determine the ability of the firm in focus on pay its obligations from the perspective of both short term and long term. In order to measure this capability of the firm, total assets of a company are taken into consideration, which also include both liquid and illiquid assets relative to the total liabilities of the firm. According to this, the formula for current ratio is given as:
Current Ratio = Current Assets / Current Liabilities
It is known as current ratio because of the fact that as compared to the other kinds of liquidity ratios, this ratio considers all kinds of current assets and the liabilities as well. Another name which is given to the current ratio is working capital ratio. Since the current ratio is considered to be rough measurement of the financial health of the firm. Thus, if a firm is able to maintain a higher ratio then it would signify that it is capable of paying out its obligations, since it is considered to have a large number of assets compared to the liabilities due to it.
In the year 2011, the current ratio of Apple Inc. was calculated to be 1.61 which signifies a very healthy ratio with regards to the amount of liabilities it had in a short term. In the following years, the firm has comfortably been able to maintain a current ratio above 1 (1.50 in the year 2012, 1.68 in the year 2013, 1.08 in the year 2014 and 1.11 in the year 2015). A current ratio of 1 or above signifies a good financial health of the firm to pay its short term obligations. However, it must be noted that no single ratio could signify the financial health of the firm. This is because of the fact that different firms might vary in operations and hence would have different amount of current assets and liabilities. Hence, when comparing two or more than two firms for their financial health, then current ratio is not that helpful to make an investment decision.
Price- Earnings Ratio
