The strengths are identified to the characteristic features which enabled the Alpha Inc to attempt the goal for the growth of the organization. This is simply showing the utilization of the appropriate models for bringing the changes in the environment of the business. The model is illustrated to be the superannuation of automation technology which is adopted by the company that is providing a huge benefit. The negotiating style adopted by the company can be easily justified by showing the fruitful points which are enabled in justifying the strength for the company Alpha Inc. The strengths are covered in the following points which are as follows:-
Individuality: The individuality style adopted by the company is showing the expansion of the business and also the growth of the internal contributions as it is expected by the company. The Apha Inc is taking this advantage which is showing a part of formal representation as it is appointed by the group leader. These kinds of approaches are becoming a part of strength for the company (Williams & Craver, 2007).
Directly: The direct attitude of approach to the suppliers is creating a string bond between the suppliers and the company. The company is also making this with the customers for the development of the work and the benefits can be easily achieved by showing the expansion of the work.
Aggressive: The aggressive characteristics are making a part which is showing the approach for the company, and the characteristics are developed by illustrating the drastic approached that is made by the company. Thus it is defined to be the strength of the company Alpha Inc for making the growth of the organization.
These strengths are identified in the case of the Alpha Inc as the considerations of the impact are being judged. The strengths are provided to be illustrating the base of the Alpha Inc as it is explaining the renovation processes for the R &D department. These clearly explains the adoptions of the technologies that will be used for the representing the processes in an appropriate way. Henceforth, the development in the market can be easily seen as it is showing the expansion of the business by collaborative functioning with Beta Inc.
The strategy or negotiation plan of Alpha has some important drawbacks which can hinder the accomplishment of the main objectives of the company. The first vital weakness in this negotiation from the Alpha is that the company does not take the negotiation seriously thus does not put much importance on the negotiation ceremony. The company does not maintain any protocol for the negotiation, any convention as well as formalized rules of the society. In fact, the company believes that the formal style is pompous plus arrogant (Samovar, Porter & McDaniel, 2009). The Alphans consider them as easy going, relaxed, casual, as well as friendly people. The Alpha people prefer to kidding and joking. This will put adverse impact on the negotiation.
Besides this, the Alpha is quite impatient and wants to do deal quickly. For the Alpha, the time is most valuable. Hence, they do not want to waste time which is unproductive. They use to show annoyance when they confront any delay. They demand concession during the negotiation process. The main idea is to fix up one issue and then move to the next issue. The company needs an effective complete package in most efficient manner. However, the approach is not appropriate for effective negotiation.