At present, BMW is aiming to concentrate on the developing economies of the globe. The sales records of BMW in diverse markets of the world show that the European and the US markets are the greatest markets for BMW organization with respect to BMW trade. These days, regardless, the Chinese market has been an astonishing charm for the BMW organization and sold units have been rising in all months for the BMW. Finally it can be concluded that the BMW perceives from its customers and tries to influence by advertisement and marketing to create brand’s image. The improvement of the firm, spreading out in latest markets, motorized progress and purchaser trustworthiness are the best approach to BMW triumph in the luxurious car industry.
Remembering the ultimate objective to boost the advantages of the firm, BMW ought to drop off overheads. The mission statement of the BMW declares that the firm is focussing on reduction in the costs by lessening the amount of staffs and by lessening of overheads on Research and Development. It is suggested that BMW should not reduce the overheads on Research and Development.