本文主要講公司的資源分析，公司的有形資產是有形的組成部分。這些都是有形的因素。物理因素很容易進入市場。從長遠來看，他們被發現是基於少數幾個優勢。公司的無形資產沒有公司使用的實物資源。公司的品牌聲譽和知識產權是無形資產(Armstrong和Taylor, 2014)。 RBV模型考慮的兩個假設是公司的資源是異構的、不可移動的。公司最初的假設是公司的技能、能力和其他資源彼此不同(Bratton and Gold, 2012)。本篇論文 代寫文章由英國論文通AssignmentPass輔導網整理，供大家參考閱讀。
Tangible assets of the company are physical components. These are the tangible factors. The physical factors are easily brought into the market. They are found to be based on the few advantages when compared to the companies in the long run. The intangible assets of the company have no physical resources that are used by the company. The brand reputation and intellectual property of the companies are the intangible assets (Armstrong and Taylor, 2014). Two assumptions considered in the RBV model is that the resources of the company are heterogeneous and immobile. The initial assumption of the company is that the skills, capabilities and other resources of the company are found to be different from one another (Bratton and Gold, 2012). The organizations need to have the same amount of resources that employ different strategies that outcompete each other. For example, the competition that has stemmed between Apple Inc. and Samsung Electronics are examples of how the companies that are exposed to the same external forces. However, each of the company works on developing its own profit margins.
The immobile assets of the company are that the resources are not mobile and they move from company to company (Heneman, Tansky and Camp, 2000). Owing to this, immobility companies cannot replicate rivals’ resources and can implement their own strategies. The intangible resources such as the brand equity and intellectual property are the immobile assets of the company (Losey, Meisinger and Ulrich, 2007). To analyze the impact of each one of these models, the VRIO framework is used to assess the model.
Value: Question of value is the available resources that are needed to increase the value that is rendered to the consumer. These have been done by the increasing in the differentiation of the services that are rendered by the organization.
Rarity: These are the resources that are rare to find. There are a few companies that have the same capability.
Imitable: The Company has certain deliverable that is determined by the valuable and rare resources that are used by the company to achieve the competitive advantage. The resources must be costly and also difficult for the rival to substitute. This is mandatory for the company to achieve the competitive advantage (Boselie, 2010).
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