Kramar & Porter (2006) stated that although a large number of business organisations are ranked based on their CSR activities, as they have made notable improvements in CSR, the exertions are much less prolific than they could be. The reason behind this constrained success is that the initiatives of CSR are regarded as a constraint, cost and charitable activity rather than an opportunity for the business, competitive advantage and innovation. The success of a company is highly linked to the extent to which fulfils its CSR properly. Business success and social well-being are not a game of zero-sum, which is understood by today’s business corporations. In contrary, Donaldson & Walsh (2015) developed a theory that is empirical and at the same time normative, as an organisation operates its business activities in a society and for a society. Benefit or business success usually refers to the satisfaction of the values of business participants. This is because brilliant production in a cooperative business context is marked by the effective production of services and products. Businesses are to create collective values like physical security, personal freedom, healthcare, education, family support, and charity. Business success is a much richer concept than the concept of wealth creation for the organisation. Actual business success shows economic growth, promise keeping, and human dignity.