One more thing that needs increase in awareness for organisational culture studies is the requirement of businesses to external market forces over and above the demographic changes and changing demands of workers. Many of the businesses experience the adaptations for organisational culture when these businesses were started as small ones and expended two were quite bigger size or worldwide extent. The initial objective of these companies was not saying when they have started. With the expansion of the business, the original objective of the business also changes. There are different issues faced by the global businesses and their environment is different, therefore, they experience the issue of changing the organisational culture that had been laid on the basis of a small-scale business initially. The major issues faced in such cases are the initial ideas, perceptions and values. The businesses have to look for resolution for preserving the already set up organisational culture along with the modernisation for new phone operating situations. The study shows that it has been a huge failure rate of organisational cultural change plans and there is a controversy to whether a change can be made to organisational culture or not.