北美WCC面临的物流管理关键问题是现有的库存管理不足以满足客户的需求和要求。例如，在案例研究中，“顾客特别希望即时访问实时订单信息状态，这种信息可访问性在整个供应链中是必要的 – 从顾客的初始询问到生产状态装运和到达最终目的地”（Case学习第1页）。然而，缺乏足够的信息系统来支持这种形式的物流需求和组织设计，这就导致了一些问题。其次，虽然供应链管理的整合程度较高，但上述问题并没有得到解决，因为在涉及到客户订单和状态跟踪的责任方面，各个部门仍然继续保持分离。这导致了客户服务的复杂性，并且以更分散的方式满足了客户的服务需求。
The critical issue in logistics management confronting WCC North America is that the existing inventory management was not capable enough to manage demands and requirements from customer. For instance, as the case study reads “customers specifically desire instantaneous access to real-time order information status. This information accessibility is necessary throughout supply chain-from the customer’s initial inquiry to production status shipment loading and arrival at the final destination” (Case study page 1). However, the lack of adequate information systems to support this form of logistics requirement and organizational design is leading to issues. Secondly, even though there is more integration in supply chain management, the aforesaid issues are not addressed, because each of the division still continue to maintain separation when it comes to responsibility for customer order and status tracking. This leads to much complexity in customer service and service needs of customers are met in a much more decentralized way.