- There are various factors that have an impact over the supply chain that leads towards supply chain influencing the new product development in fashion industry. Short life cycle of product, high impulsive buying levels and increased customer demand volatility has becomes very difficult to stick without changing the supply chains strategies. Even after outsourcing advantages present in the fashion industry, is has made the supply chains to become more complicated engaging in longer leading times because of increased distances in terms of geography, inconsistent approaches and variable processes at both sides of supply chain. There is utmost significance held by supply chain in fashion industry because it is the main factor that helps in getting the latest trends to the fashion market. Therefore a main factor within fashion industry conception is supply chain (Brun et al 2008).
- In order to understand these influence with a core insight into considerable factors of supply chain while new product development in the fashion industry. Since the last 10 years, companies in the fashion industry across the globe have started to learn that for decreasing the supply chain lead time it would be important to make the supply chain effective. Originally the requirement of supply chain for delivering in a new season is 18 months which poses a threat for a fashion organization developing a new product in terms of in efficient delivery of the new product for the customers. In addition, it also becomes important to focus on the fact that traditionally, the supply chain incorporated the strategy of push which is a conception wherein product production initiates disregard the demands of the customers (Brun et al 2008).