It would be great if the Fitness Mobile takes a perspective of the demographic aspects, especially for ageing demography, to estimate the changes in the upcoming markets of fitness mobiles. This information can be fetched through the health agencies. The social media has been used as a base of promoting the brand with the use of social buzz creation towards the fitness regime. Thence, the fitness freaks especially the younger segment is targeted by Fitness Mobile. The celebrity promotion is a useful technique to endorse Fitness Mobile as it will be focussing on society and the needs of the youth. Yet, allowing for the rising life expectancy united with the ageing demographic (a larger fraction of the inhabitants being in the age of above 60, there is a significant unplugged market for endorsing fitness gears to this set of customers). These days, as people are taking long to retire and focus more on work, they have a habitual exercise time in their every day schedule. The Fitness Mobile is compatible as a help to an improved elderly age since it is trouble-free to utilize, convenient and might be promoted as completely lessening the probability of continuing disease or disability.
The marketing and communication strategy will involve the below activities to get client attention. The print media as well as advertisements will be used to market the mobile. The commercial campaigns will be showed during the live shows and in theatres. The advertisements will be placed in the magazines and newspapers that have been earlier applied by the competing business i.e. Apple. The print ad will display the key features of the model with the comparison of different models. The other key technique would be viral advertising i.e. a one-minute marketing video which shows the link among Fitness and successful communication.