英国essay：美容产品
起初，人们认为美容产品主要是出于需要而消费的，例如因为头发需要清洁而使用基本洗发水。像肥皂这样的产品很简单，可以清洁皮肤，乳霜可以保湿，不像现在的产品种类繁多。然而，随着媒体的介入，并在销售美容产品的公司的促销活动中发挥作用，情况完全改变了(Meerbote, 1982)。
现在有成千上万的美容产品远远不是最基本的。媒体已经向社会介绍了应该按季使用的产品。成为“必需品”的产品。你需要用这些产品来改变你的外貌，因为社会不接受其他的东西(公平面霜)，而你应该拥有的其他产品，因为它们慢慢地成为你所属的现状的一部分。媒体在美容产品的代言中所扮演的角色，其市场无疑面临着许多竞争，在某种程度上击败了使用任何一种美容产品的初衷(Mead, 1934)。
英国essay：美容产品
它让人们更加意识到自己在别人眼中的样子，以及他们在外面遇到人时的样子。这让位于库利的“镜子里的自我”理论，并接受了它的基本原理，即人们想象自己在别人眼中是什么样子的，别人如何判断他们的外表，以及自我形象是如何基于别人如何判断的想法形成的。这些基础知识现在是使用市面上大部分美容产品的基础，其中一个重要的来源是媒体的宣传(Cooley, 1902)。
英国essay：美容产品
Initially, it was seen that the beauty products were mainly consumed out of need, for example having a basic shampoo because hair needed cleansing. Products like soap were simple and meant to cleanse skin, and creams to moisturize unlike the variety present today. However, with the media coming in and playing a role in the promotional activities for the companies that sell beauty products, the scenario has changed completely (Meerbote, 1982).
Now there are thousands of beauty products which are far from being basic. Media has introduced the society to products that should be used as per season. Products that become a ‘necessity’. Products that you need to use to change the way you look because the society does not accept otherwise (fairness creams), and other products which you should own because slowly they become a part of the status quo that you belong too. Media playing a role in the endorsement of beauty products, whose market is definitely facing a lot of competition, has somewhat defeated the whole purpose of using any kind of beauty product in the first place (Mead, 1934).
英国essay：美容产品
It has made people more conscious about how they appear to other people and the way they should look when they meet people outside. This simply gives way to Cooley’s theory of ‘The Looking Glass Self’ and capacitates its rudiments which says that people imagine how they appear to others, how others judge their appearance and how a self-image is developed based on the idea of how other are judging. These rudiments are now the basis of using most of the beauty products which are available in the market, one of the important sources is being the promotion done by media (Cooley, 1902).
