In this particular advertisement, seven females of different background and ages had been called by a forensic artist trained under FBI. The purpose was focused on creating composite sketch on the basis of descriptions provided by them regarding their own facial dimensions and features. Then the artist did not see the ladies he was making sketch of. Further ahead, these women had a conversation with one of the female candidates, and then another sketch was made on the basis of the other female candidate based on the description provided the other candidate. None of the female candidates had knowledge about what was happening. On completing the sketches of all female candidates, based on their own description and the ones provided by the other candidate, further ahead, both the sketches were exposed in front of the respective candidates, and it had been found that the sketch made by the description provided by the other candidate was more similar to the actual facial features in comparison with the sketch developed based on their own description. This ad had been established for targeting the self- esteem of women while promoting the product of shampoo.