英国论文代写推荐:苹果在中国的门店扩张

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12/11/2018

英国论文代写推荐:苹果在中国的门店扩张

经济因素:中国劳动工资水平显著提高;然而,中产阶级的工资并没有增加。这些综合因素降低了苹果产品的实际成本效应。此外,在中国中产阶级没有加薪之后,苹果在高端消费品市场的潜力已经大大降低。经济因素是员工和苹果公司最关心的问题。员工将寻求更好的补偿方案,因为他们被重新安置,远离家人(Pinnock 2012)。员工关心的是离开中国的成本,比如房租,伙食费,中国的所得税税率,两国货币的汇率。苹果在这方面关注的是中国的汇率,尤其是美元,利率平价。对于像美国这样的外国公司来说,进口到中国的商品并留在复杂的中国市场是困难的。苹果将受益于其在中国增加零售商店数量的计划,因为中国是大型消费市场全球组织的关键目的地。同样,中国持有的美国第二大国债国债帮助美国保持了低利率。

英国论文代写推荐:苹果在中国的门店扩张

社交因素:中国使用苹果iphone进行社交网络的用户数量正在增加。中国社会认为苹果iPhone是威望的标志,苹果是威望的品牌。因此,中国的社会和社会文化环境在商业上更适合苹果,因为中国人与苹果的联系比任何其他品牌都要多。中国社会的人口管理与苹果和预期的行为从苹果产品在中国市场品牌优势(横切̨ga 2006)。公司应该评估居住在中国的不同人的行为,分析他们的期望,使其业务在市场上增长。

英国论文代写推荐:苹果在中国的门店扩张

Economic Factors: There has been a significant increase in the labour wages in China; however, the middle class has not seen an increment in their salary wages. These combined factors have reduced the actual cost effect on Apple’s products. Additionally, after no pay hike of the middle-class people in China, Apple’s potentiality in the higher-end consumer goods market segment has been significantly reduced. The economic factors are the primary concern for both the employee and the Apple. The employees will seek for better compensation packages since they are relocated and stay away from their families (Pinnock 2012). The concerns of the employees would be the cost of leaving in China like housing rent cost, feeding cost, income tax rate in China and exchange rate of currencies of two countries. The Apple’s concerns in this regard are foreign exchange rate of China, especially US dollar, interest rates parity. For the companies from foreign countries like the US, imports of goods to China and staying in the complex Chinese market are difficult. Apple would be benefitted from its plan of increasing a number of retail stores in China, as China is the key destination of global organizations for big consumer market. Similarly, the China’s second largest holding in the US treasure debt securities has helped the US in keeping interest rates low.

英国论文代写推荐:苹果在中国的门店扩张

Social Factors: There is an increase in the number of users of Apple iPhones for social networking in China. The Chinese community regarded the Apple iPhone as the mark of prestige and Apple as a brand of prestige. Therefore, the socio and socio-cultural environment of China is suitable for Apple regarding business, as Chinese people tend to connect more with Apple than any other brand. The Chinese social points of its population’s behaviour of managing to connect with Apple and expectations from Apple products have made the brand superior in the Chinese market (Mitręga 2006). The company should evaluate the behaviour of different people residing in China and analysing their expectations to make its business grow in the market.

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