本文主要講公共關係模型，gr和Hunt的4種公共關係模型和卓越理論在當今時代是相關的。它們可以作為公司希望實現的範例(Waddington, 2013)。社交媒體的出現和數字技術的發展使人類交流發生了革命性的變化，在公共關係領域表現得更為突出。因此，可以說這些理論是公司希望達到的狀態。然而，在現實中，它們是許多更微妙的問題和公司用來實現需求的主觀需求(Waddington, 2013)。公司將這個模型作為一個理想的框架。因此，這被認為是一個田園詩般的情況，他們希望在未來實現。本篇代寫文章由英國論文通AssignmentPass輔導網整理，供大家參考閱讀。
Grunting and Hunt’s 4 models of public relations and the Excellence theory are relevant in the current age. They can be used as the paradigm that the companies hope to achieve (Waddington, 2013). The advent of social media and the development of digital technology has revolutionized human communications and more prominently in the arena of public relations. Owing to this, it can be stated that these theories are the states that the companies wish to achieve. However in reality they are many more nuanced issues and subjective requirements which companies use to achieve the requirement (Waddington, 2013). The companies use this model as an ideal framework. Hence it is considered to be an idyllic situation that they wish to achieve in the future.
Communication is initiated between two entities; the encoder uses a medium to transmit the information. This is subsequently decoded and received by the party. Based on their feedback similar process is undertaken. This is the basic model of communication. The Four Models of Public Relations are press gentry model, public information model, one-way communication model and 2-way symmetric model. The areas of excellence theory are derived from the two-way symmetric model. The way which the receiver perceives is based on their perception. Organizations must develop proper heuristics by the organization to accept the different messages broadcasted in the public relations.
This is based on the ethnocentric, poly centric and hybrid communication. The advent of social media and digital media has questioned the primary modes of communication and there is considerable impact in the development of communication. It has also provided the individual more autonomy of the processes. There is considerable control and the notion of active audience has changed in the current times. The Four Models of Public Relations and the Excellence theory does not factor in a number of nuanced variables that influence. It is based on the subjective nature of the communication content. It also becomes impossible to reach the excellence theory. They become an idyllic scenario. Hence to conclude Waddington argument that it is imperative for the companies to try to reach the 4 models of communication and focus on reaching the excellence theory.