Food habits being commodified is used as a weapon for highlighting the food experience and feelings through the media spectacle. In analysis, the spectacle has much to thank the media, the mass culture, mass consumer habits, and the inordinate desires of consumers to keep seeking in their social life. The very desire or want of superior experiences, like having food, has become a spectacle, where it is nothing but a naturally occurring and unconscious act in everyday life of consumers.
The spectacle has had a phenomenal rise and is bound to trip the consumers’ ability to reason with its larger than life realm and creating a space which is endlessly attractive and invites nothing less than positive action from consumers. Media spectacle is an advanced form of the traditional spectacle and it is only getting stronger, being able to expand its reach beyond boundaries and build new territories of dominance with the help of infusing regional culture and preferences into the spectacle properties of eating food. Eating food has thus become a commodity which in no way different from beings, but with manipulative practices and using consumer behaviours and habits deliberately media spectacle of food has triumphed the mightier quality of reasoning among consumers.
Spectacle is the mass commodification of acts of humans which are naturally occurring and are not worthy of being highlighted since they are considered as the means to an end. It adopts the mundane routines and converts into more sophisticated acts which are associated with specific feelings and experiences which are desirable. Media spectacle is the broadcasting of all commodities through media and making it worthy of being attended as a priority and need based, which then has a significant impact on the consumers.
Food is a basic necessity of all beings and is not a commodity in itself, but by using organized habits of consumers’ food companies has converted eating food into a desirable act and display it as something to be longed. The media spectacle is powerful enough to rub the reasoning abilities of consumers and make them give in to the temptations of the spectacle properties so as to only make a positive move for the food companies. The spectacle is here to stay and make consumers its prime prey on which it thrives and will deepen the rift between the self and its identity.