McDonald’s has a consumer marketing approach that is very weak and full of deficiencies. But the problems can be solved. The organization has to adopt a strong consumer marketing strategy with special focus on the consumer expectations in accordance with the latest findings and a scientific assumption of the future market position. McDonald’s should try to come up with products that are extremely innovative if not surprising. Moreover, it should focus on the extended service encounter of the consumers so that they can properly relate themselves with the organization (New, 2015). The organization should also don’t afraid of increasing the prices in order to cope up with the competitive market and stabilize the economic condition of the company. Finally, McDonald’s should also try to bring something new and innovative in the promotional tactics. It will strengthen the consumer marketing approach and extend the level of satisfaction in the evaluation of consumer behavior.
McDonald’s has various problems with its consumer marketing strategy and process. The problems are diverse in nature and impact. However, the common understanding is that they combine to cause damage to the organization. The consumers don’t get satisfied and they tend to move to other companies. This troublesome situation can be effectively responded with perfect managerial analysis and proper actions. There are still chances and opportunities for improvement. McDonald’s should give immediate priority to these aspects so that it can maintain its position as a global leader in the fast food industry.