本文主要講麥當勞營銷方式的分析，麥當勞的消費者營銷方式非常薄弱，而且缺陷多多。但問題是可以解決的。組織必須採取強有力的消費者營銷策略，根據最新的調查結果和對未來市場地位的科學假設，特別關註消費者的期望。麥當勞應該嘗試推出極具創新性的產品，如果這不足為奇的話。此外，它應該關註消費者的擴展服務接觸，以便他們能夠適當地將自己與組織聯繫起來(New, 2015)。組織也應該不害怕提高價格，以應付競爭激烈的市場，穩定公司的經濟狀況。最後，麥當勞也應該在促銷策略上嘗試一些新的和創新的東西。它將強化消費者營銷手段，擴大消費者行為評價的滿意度水平。本篇代寫
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McDonald’s has a consumer marketing approach that is very weak and full of deficiencies. But the problems can be solved. The organization has to adopt a strong consumer marketing strategy with special focus on the consumer expectations in accordance with the latest findings and a scientific assumption of the future market position. McDonald’s should try to come up with products that are extremely innovative if not surprising. Moreover, it should focus on the extended service encounter of the consumers so that they can properly relate themselves with the organization (New, 2015). The organization should also don’t afraid of increasing the prices in order to cope up with the competitive market and stabilize the economic condition of the company. Finally, McDonald’s should also try to bring something new and innovative in the promotional tactics. It will strengthen the consumer marketing approach and extend the level of satisfaction in the evaluation of consumer behavior.
McDonald’s has various problems with its consumer marketing strategy and process. The problems are diverse in nature and impact. However, the common understanding is that they combine to cause damage to the organization. The consumers don’t get satisfied and they tend to move to other companies. This troublesome situation can be effectively responded with perfect managerial analysis and proper actions. There are still chances and opportunities for improvement. McDonald’s should give immediate priority to these aspects so that it can maintain its position as a global leader in the fast food industry.
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