代写论文:市场营销

代写论文:市场营销

关键市场营销是一个笼统的术语,用来指不同的研究方面,这些方面是关键市场研究的共同组成部分。消费者意见、营销目标、营销策略以及更多的关注于有效的营销,即以适当的方式向消费者销售产品或过程。这是长期以来的趋势。随着关键营销的出现,微营销和社会化营销的新方向或差异化也应运而生。宏观营销和社会营销理论作为一种更广泛的营销流被全球接受,作为接触不同受众群体的主要途径。

代写论文:市场营销
在这一背景下,关键营销是不同的,因为它涉及到挑战一些现有的营销理念、概念,“关注挑战营销概念、想法和反映自己的想法,这些想法和方式表现为意识形态上的中立,或者是被认为是理所当然的地位”(Tadajewski, 2011,第83页)。批判性营销理论在微观营销方面更接近于微观营销,在其分析中包含了与人本主义、后结构主义、后殖民主义等相关的研究。本文提出了批判性营销的概念、其优势和劣势,以及以AIDA营销模式为基础的批判性营销的实例。

代写论文:市场营销

Critical marketing is a blanket term used to refer to different research aspects which are collectively part of the critical marketing studies. Consumer opinion, marketing aims, marketing strategies and more have focused on efficient marketing, meaning selling product or process to the consumer in adequate ways. This has been the trend for a long time. Now with the advent of critical marketing, a newer orientation or differentiation from micromarketing and social marketing is arrived at. Macro-marketing and social marketing theories as a wider stream of marketing are accepted globally as the major ways to reach to different audience segments.

代写论文:市场营销
In this context, critical marketing is different in that it concerns itself with challenging some of the existing marketing ideas, concepts, “concerned with challenging marketing concepts, ideas and ways of reflection that present themselves as ideologically neutral or that otherwise have assumed a taken-for-granted status” (Tadajewski, 2011, p. 83). Critical marketing theory is closer in perspective to micromarketing and includes in its analysis, studies related to humanism, post-structuralism, post-colonialism, etc. This essay presents the concept of critical marketing, its strengths and weaknesses and an example of critical marketing as understood with the marketing model of AIDA is presented.