In the video, the girls are literally split into half. These halves are joined with other objects, making odd shapes that are difficult to comprehend. Viewer or the audience is made to see the different visuals. It is actually a number of statements toward female empowerment. There are also hidden and overt sexual insinuations throughout the song. Balloon prop has been used for this purpose. Alternatively, these balloons can also seem the inflated and deflated nature of the relationships. On viewing the video, the audience continuously tries to decipher what it means. Props are central to this video.
Editing and final presentation are very important to the songs. They express the overall idea of the song. Improper editing can cause the viewers to be confused. In the case of K-pop videos, there is incorporation of a number of digital elements. For every 4 seconds, the frames are found to change. This is to ensure that there is a flow of motion within the story. Editing is done in lieu of the tempo of the song. In the song “Hogu” by Giriboy, there has been interesting elements of editing that has been showcased. The structure of the videos conforms to many shapes such as circle, rectangle and square. Interesting editing is seen in the song. After effects, it has been found that they have used apple, and lips as symbols by adding digital imagery during the editing process. This makes the songs interesting and unique.
On analysis of the various songs that have been mentioned in this essay, it is felt that the songs have a catchy tune, repetitive rhyming elements and also have rap inside the songs. Apart from this, generally, K-pop music is similar to Hip-hop style of music. They have rap elements and song. This makes them interesting. There is a frivolous aspect to these songs (Howard, 2014.). The lyrics are a mix of English and Korean language. On analyzing the lyrics of the song “Dumb Dumb” by Red velvet, it can be construed that the majority of the song lyrics has been found to be repetitive and has a lot of English words. This helps in the creation of a tune that gets stuck in the mind. This makes it more interesting (Howard, 2015) .There is a lot of western styling into the musical structure of the song. This makes it interesting for a vast majority of the audience .