本文主要講述是Easy Jet組織進入新市場的方法分析，這是Easy Jet組織進入新市場領域的最基本方法，因為它不需要其他組織的貢獻或支持。然而，這是一個昂貴和耗時的方法，也將需要極端使用的資源，可用於簡單的噴氣機組織。使用這個選項作為進入一個全新的航空公司領域的一種方式，需要簡單的噴氣機組織在新的領域建立自己的服務和基礎設施。在高投資、高風險的情況下，這種策略只能用於進入政治、經濟上前景看好、穩定的市場。本篇幫寫論文文章由英國論文通AssignmentPass輔導網整理，供大家參考閱讀。
This is the most basic approach of entering a new market territory for the Easy Jet organisation as it does not require contribution or support from other organisations. However, this is an expensive and time consuming approach and would also require extreme use of resources that are available to Easy Jet organisation. Using this option as a way of entering a completely new airline territory requires Easy Jet organisation to establish its services and infrastructure in the new territory on its own. Due to high investment and high risk situation, such a strategy should only be used to enter markets which are highly promising and stable in political and economic manner.
Employing this approach of expanding company services to new territories would mean that Easy Jet organisation would need to develop airline infrastructure from scratch, acquiring licenses and permits, hiring and providing training to local employees, and to market its services in the new territory. Direct entry in a new territory is highly risky and takes high investment of money and time (Saloner, Shepard and Podolny, 2001). Before making a decision regarding this strategy, Easy Jet organisation needs to perform a market study and industry analysis for the new market territory to see viability of the market conditions.
This approach of expansion is not a direct expansion similar to the direct entry in new territory approach, but is more aggressive than the previous option available to Easy Jet organisation. Implementing this approach of expanding the services of Easy Jet organisation in new territories would require Easy Jet organisation to acquire an airline company in the target territory, through which Easy Jet can start its own services with relative ease. The first thing to follow this approach of expansion is to select a suitable airline company as a candidate for acquisition.
The most notable benefit of using this approach for expansion is that Easy Jet organisation will have access to already present infrastructure, resources and employees in the new territory, which significantly reduces the time investment to initiate services in the new territory for Easy Jet. By following the approach of acquisition, Easy Jet organisation can start its airline operations in new territories in less time and can also enjoy the benefits of having existing knowledge and expertise about the domestic airline industry of new territory which comes with the acquisition of the company. For expansion of its services in new territories, this is a good approach for Easy Jet organisation to follow.
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