The target markets are the people are the individuals who are looking for quality and value. The individuals are looking for ways to increase the consumer segments. The consumer segments are the people who are conscious about the local community development and these different value proposition causes the people. In a 2010 report, it was alluded that the global market for organic food and beverages. The typical growth rate was 20 to 30% in the organic food sales in the US. It is safe that the organic food is past the state of being just a popularity contest (Schaper, 2016). The hard patrons are the customers and the future of the industry is found to be nebulous. The organic food is considered to be healthy by some people. There are many benefits in the retail food sector, the appeal is narrow and prices are considered to be narrow. There are many ways in which the natural and the organic foods have a long shelf tenure. The critics of the organic food allude that it is a gourmet treat for the rich. This can be changed. The food that would be given to the people would be affordable and would have reached the consumer.