paper代写:公司的管理规划

paper代写:公司的管理规划

Charles & Keith是一家国际零售商,由Charles Wong和Keith Wong于1996年共同创立。这家公司的产品范围从快时尚鞋到配饰。这家公司是时装业的一部分。虽然该公司总部设在新加坡,但在亚洲各地都有业务。他们目前的战略着眼于海外扩张(Charles & Keith, 2017)。

paper代写:公司的管理规划

在目前的背景下,Charles & Keith的主要目标是在海外扩张。为了实施这些行动,公司有必要建立一个零售品牌。这家公司利用零售品牌来建立合适的顾客忠诚度。在零售品牌的帮助下,它的目标是建立一种情感纽带,并促进对商店的忠诚,因为它代表了一个合适的质量水平。公司采取的其他行动包括品牌形象、定位、客户服务和客户关系管理等。为了扩大业务,公司需要建立一个合适的品牌形象,让消费者变得渴望购买。客户服务是必不可少的,因为客户扮演着重要的角色。如果客户不满意,那么公司不太可能产生收入。客户关系管理程序是必不可少的,因为客户的所有疑问和问题需要不时地得到解决,以保持良好的关系和获得他们的忠诚。就Charles & Keith所使用的资源而言,最重要的资源之一是财政资源,因为在考虑扩张战略的同时,资金也很重要。由于该公司是一家老牌公司,所以当计划进行海外扩张时,需要大量资金或资金。接下来是人力资源。公司的成功在很大程度上取决于员工所拥有的力量和才能。必须雇用有适当记录并且在专门知识领域内的雇员。正是人力资源确保了目标和任务的有效执行。其次是Charles & Keith的物理资源(Price, 2011)。公司的生存需要物质资源。这些资源包括适当的工作场所、适当的信息系统和适当的销售材料。这些资源是最昂贵的商业计划所必需的。就上述行动的实施而言,可以提出建立一个网站来解决客户的问题。在零售品牌化的帮助下,塑造了品牌的形象。

paper代写:公司的管理规划

Charles & Keith is an international retailer which was founded in the year 1996 by both Charles Wong and Keith Wong. The products of this company range from fast fashion footwear to accessories. This company is a part of the fashion industry. Although the company is based in Singapore it has footprint all across Asia. Their present strategy looks forward to overseas expansion (Charles & Keith , 2017).

paper代写:公司的管理规划

The major objective of Charles & Keith in terms of the present context lies in the expansion of the company in the overseas. In order to implement the actions, it is necessary for the company to build a retail branding. Retail branding was utilized by this company in order to build suitable customer loyalty. With the help of retail branding, it aims towards the creation of an emotional tie and it facilitates loyalty towards the store as it stands for a suitable level of quality. Other actions used by this company are brand image, positioning, customer service and customer relationship management programs. In order to expand the business, it is necessary for the company to build a suitable image of the brand so that the consumers become eager to make a purchase. Customer service is essential because customers play a significant role. If the customers are not satisfied, then the company is not likely to generate revenue. Program of customer relationship management is integral because all the queries and issues of the customers’ needs to be resolved from time to time in order maintain a smooth relation and gain their loyalty. As far as the resources are concerned which are utilized by Charles & Keith, one of the most important resources lies in the financial resources because while the strategy of expansion is taken into account then funding is important. As the company is an established one so when it is planned for overseas expansion a huge sum of money or funding is required. Next, it comes the human resource. The success of the company mostly lies on the strength and talent which is possessed by the employees. It is requisite to hire employees with a suitable record and within the specific area of expertise. It is the human resource that ensures that the goals and the missions are carried out efficiently. Then, it is the physical resources of Charles & Keith (Price, 2011). Physical resources are required for the survival of the company. These resources include the appropriate workplace, adequate systems of information and suitable materials for marketing. These resources are required for the business planning that is the costliest. As far as the implementation of the above actions is concerned, it can be put forth that a website was created to address the problems of the customers. With the help of retail branding, a suitable image of the brand was created.