The objective/purpose of the report is to analyse the current digital marketing strategies followed by the Hokuto Japanese Café, Melbourne. Digital marketing is one of the most powerful tactics as of late to attract customers. Customers these days prefer to search online for new products/services, hence the online marketing should be effective enough to appeal the customers.
Background of the organization
Hokuto Café is a typical Japanese eatery with standard Japanese food on the menu. It’s a quick service place, mainly work as a takeaway. Presently, the café does not have much online presence as there is no business website for the café. Moreover, almost all restaurants are having their online ordering platform, but Hokuto doesn’t have such facility for its customers. Customers can only check out the reviews about the café on platforms like Zomato and other local Australian restaurant review websites. However, the café has a Facebook page.
As per the offline marketing tactics used by the Hokuto Café, they give advertisements in local newspaper and community directory. Pamphlet distribution is also one of their offline marketing strategies.